Candy Group Srl Candy Group has brought together a portfolio
of prestige brands: Candy and Hoover with an international
positioning, and Rosières, Iberna, Otsein, Viatka
and Zerowatt focusing on their own country of origin.
The brands are handled in a harmonic, consistent way,according
to strategies which move along two closely-connected axes:
giving Candy and Hoover the same profile and image in
all countries; managing national brands as part of a coordinated
positioning strategy for maximising their local value
